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Google pagespeed11/15/2023 ![]() The importance of speed is not only apparent on desktop sites but mobile too.Īnd with the new PageSpeed Insights, those issues really can’t be avoided, as we’ll see. Google’s July 2018 Speed Update algorithm change saw to that. Speed is now a ranking factor, and that makes improving it a crucial component of SEO. No more resting on your laurels when it comes to page speed. What might be the biggest difference between the old tool and the new is that it has been reported that even if your site has the sought-after score of 100 for page speed, you may still see a list of opportunities to improve. On top of those are some all-new optimisation tips. ![]() Within those are several of the same checks carried over from the old tool including the likes of browser caching, redirects, compression of images and minification of JavaScript/CSS/HTML. The results page, however, delivers its recommendations in a few new sections – ‘Opportunities’, ‘Diagnostics’ and ‘Audits’. You’re given results tailored to both desktop and mobile in separate tabs, just like before. In terms of usability, it’s also still the same easy process of entering a website’s URL in the top bar and letting the tool go to work.Ĭompare that to the below, a snapshot of the results page now: Along with a report will be a performance score – 90 or above is considered fast, 50 to 90 average and below 50 (worryingly) slow. PageSpeed Insights, for those still unaware, tells us how a given page is performing speed-wise on both mobile and desktop devices and provides suggestions on how that page may be improved. Lighthouse is a familiar web speed audit in-built with Chrome while CrUX metrics detail the experience that real users have had with a page over time when using the Chrome browser. It’s not just a new look under the hood, the new PI now incorporates, as mentioned in the release notes, lab data by Lighthouse and field data gathered from Chrome User Experience Reports – so what does that mean exactly?Įssentially that the tool is no longer simply a scan of a website’s code and a set of recommendations based off that, but instead the analysis is now also backed by reports on a site’s real-world performance. v5 of the API will now provide CrUX data, and all of the Lighthouse audits.” It now uses Lighthouse as its analysis engine and also incorporates field data provided by the Chrome User Experience Report (CrUX). “v5 of the PageSpeed Insights API was released in November 2018. With that came a fresh new design and the following release notes: Google has rolled out a new version, v5, of their PageSpeed Insights tool. Choosing the test subjects – American Airlines. ![]() Putting Google PageSpeed Insights to the test. ![]() The PageSpeed Insights tool was updated once again, this time to include reports on the Core Web Vitals in both lab and field data. Pagespeed plays an important part one of the Core Web Vitals announced was the loading time of a page – specifically, the Largest Contentful Paint (LCP). Update May 2020: A set of Core Web Vitals were announced by Google as signals they believe to be essential to delivering a great user experience, with plans to incorporate these into an Page Experience algorithm update sometime in 2021. If you’ve been testing the speed of your website lately between sprinting to catch up with your competitors, you may have noticed something has changed. Check your pace and start planning for your SEO efforts ahead. Version 5 of Google PageSpeed Insights makes speed on mobile ever more crucial. It’s built into Google’s search algorithm, so a speedier competing website could outrank yours and leave you in the dust! It’s unavoidable, and it applies to everyone.
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